Privacy Policy
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data includes all data with which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is DWMD LLC, 100 Church Street, 8th floor, 10007 Manhattan, New York, USA, Email: [email protected]. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files subsequently if concrete indications point to unlawful use.
For hosting our website and displaying the page content, we use a provider who performs its services itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement (DPA) with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
To make visiting our website attractive and enable the use of certain functions, we use cookies, which are small text files stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your end device for a longer period and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, according to Art. 6(1)(a) GDPR in the case of granted consent, or according to Art. 6(1)(f) GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or generally.
Please note that the functionality of our website may be limited if cookies are not accepted.
When contacting us (e.g., via contact form or email), personal data is processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted once the circumstances indicate that the matter in question has been finally resolved and provided that no statutory retention obligations conflict with this.
Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. The input mask of the corresponding form on our website shows which data is required for opening the account.
Deleting your customer account is possible at any time and can be done by sending a message to the controller's address mentioned above. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods conflict, and there is no legitimate interest on our part in further storage.
7.1 Subscription to our Email Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive the newsletter by activating a verification link sent to the provided email address.
By activating the confirmation link, you grant us your consent for the use of your personal data pursuant to Art. 6(1)(a) GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this scope, which is legally permitted and about which we inform you in this declaration.
7.2 Sending the Email Newsletter to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email, similar to those already purchased. According to § 7 Abs. 3 UWG (German Act Against Unfair Competition), we do not need to obtain separate consent from you for this. Data processing is carried out solely based on our legitimate interest in personalized direct marketing pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails.
You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller mentioned at the beginning. Only transmission costs according to the basic tariffs will be incurred for this. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.
7.3 WhatsApp Newsletter
If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.
To receive the newsletter, add our provided mobile number to the address contacts of your mobile device and send us the message "Start" via WhatsApp. By sending this WhatsApp message, you grant us your consent for the use of your personal data pursuant to Art. 6(1)(a) GDPR for the purpose of sending the newsletter. We will then add you to our newsletter distribution list.
The data collected by us when registering for the newsletter is processed exclusively for the purposes of advertising communication via the newsletter. You can unsubscribe from the newsletter at any time by sending us the message "Stop" via WhatsApp. After unsubscribing, your mobile phone number will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this scope, which is legally permitted and about which we inform you in this declaration.
Please note that WhatsApp Business accesses the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA.
Therefore, for sending our WhatsApp newsletter, we use a mobile device whose address book exclusively stores the WhatsApp contact details of our newsletter recipients. This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts according to Art. 6(1)(a) GDPR when first using the app on their device by accepting the WhatsApp terms of use. Transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.
For the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and settings options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
We have concluded a data processing agreement with WhatsApp that protects the data of our newsletter recipients and prohibits disclosure to third parties.
Within the scope of the processing mentioned above, data transfers to servers of Meta Platforms Inc. in the USA may occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
7.4 Shopping Cart Reminders via Email
If you abandon your purchase with us before completing the order, you have the option to be reminded once via email about the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification after you have explicitly confirmed your consent by activating a verification link sent to the provided email address.
By activating the confirmation link, you grant us your consent for the use of your personal data pursuant to Art. 6(1)(a) GDPR for sending a shopping cart reminder. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for our email notification service is used strictly for the intended purpose.
You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this scope, which is legally permitted and about which we inform you in this declaration.
8.1 To the extent necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data you provided during the order to inform you personally within the scope of our legal information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data will be used strictly for the purpose of communications about updates owed by us and processed by us for this purpose only to the extent necessary for the respective information.
To process your order, we also collaborate with the following service provider(s) who support us wholly or partly in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 Use of Payment Service Providers
- Stripe
One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland
When selecting a payment method from the provider where you make an advance payment (e.g., credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them pursuant to Art. 6(1)(b) GDPR. In this case, your data is passed on solely for the purpose of payment processing with the provider and only to the extent necessary for this.
When selecting a payment method where the provider makes an advance payment (e.g., purchase on account or installment purchase or direct debit), you will also be asked during the order process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, possibly data on an alternative payment method).
To protect our legitimate interest in determining the solvency of our customers, we forward this data to the provider for the purpose of a credit check pursuant to Art. 6(1)(f) GDPR. The provider checks, based on the personal data you provided and other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment option you selected can be granted with regard to payment and/or bad debt risks.
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things but not exclusively, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractual payment processing.
Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, Google Analytics 4 sets cookies when visiting the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits to exclude direct personal reference.
The information is transferred to Google servers and processed there. Transfers to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website usage and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected within the scope of using Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, especially the setting of cookies on the used end device, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.
Without your consent, the use of Google Analytics 4 will not occur during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement (DPA) with Google, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=de and at https://policies.google.com/technologies/partner-sites
Demographic Characteristics
Google Analytics 4 uses the special function "demographic characteristics" and can thereby create statistics that make statements about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can analyze your usage behavior across devices subject to your consent to the use of Google Analytics according to Art. 6(1)(a) GDPR and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalized Advertising" function in the settings of your Google account. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 according to Art. 6(1)(a) GDPR, have created an account on this website, and log in on different devices with this account, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.1 Meta Pixel with Advanced Data Matching
Within our online offering, we use the "Meta Pixel" service in advanced data matching mode from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page itself. Furthermore, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes like purchases, account logins, or registrations (advanced data matching). The cookie is then read and enables the transmission of data, including specific customer data, to Meta.
We use "Meta Pixel" with advanced data matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and ensure they match the users' interests or exhibit certain characteristics (e.g., interests in specific topics or products determined based on the websites visited), which we transmit to Meta (so-called "Custom Audiences").
Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard version of "Meta Pixel," the advanced data matching function helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Meta, allowing assignment to the respective user profile, and Meta can use the data for its own advertising purposes according to Meta's data usage policy (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display ads on and off Facebook.
All processing described above, especially the setting of cookies for reading information on the used end device, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement (DPA) with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transferred to a Meta server and stored there; in this context, transfers to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only takes place if you have agreed with Google that your internet and app Browse history will be linked by Google to your Google account and information from your Google account will be used to personalize ads you view on the web. If you are logged into Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. Within the scope of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
All processing described above, especially the setting of cookies for reading information on the used end device, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, the use of retargeting technology will not occur during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Details on the processing initiated by Google and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/en/privacy/ and https://www.google.com/policies/privacy/
10.3 LinkedIn Insight
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This allows visitors to our websites to be targeted with personalized, interest-based advertising who have already shown interest in our shop and our products. The display of advertising material is based on a cookie-based analysis of past and current user behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertising individually to the stored information. These cookies are small text files stored on your computer or mobile device. This way, you are shown advertising that most likely corresponds to your product and information interests.
All processing described above, especially the setting of cookies for reading information on the used end device, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, the use of retargeting technology will not occur during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
10.4 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
This allows visitors to our websites to be targeted with personalized, interest-based advertising who have already shown interest in our shop and our products. The display of advertising material is based on a cookie-based analysis of past and current user behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertising individually to the stored information. These cookies are small text files stored on your computer or mobile device. This way, you are shown advertising that most likely corresponds to your product and information interests.
All processing described above, especially the setting of cookies for reading information on the used end device, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, the use of retargeting technology will not occur during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.5 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use the Google Ads offering to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine, in relation to the data of the advertising campaigns, how successful the individual advertising measures are. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of accrued advertising costs.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot, therefore, be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users.
Within the scope of using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, especially the setting of cookies for reading information on the used end device, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
Furthermore, you can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=en
To target users whose data we have received within the scope of business or quasi-business relationships even more effectively based on their interests, we use a customer matching function within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not gain access to clear data here but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables the delivery of personalized advertising across all Google services linked to the respective Google account.
The transmission of customer data to Google only occurs if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke this consent to us at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182
Google's privacy policies can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.com/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.6 Google Ads Conversion Tracking without Cookies
This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use the Google Ads offering to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine, in relation to the data of the advertising campaigns, how successful the individual advertising measures are. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of accrued advertising costs.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, meaning the service never sets cookies on your end device.
Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on an Ads ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different ID. IDs cannot, therefore, be tracked across the websites of Google Ads customers. The information thus obtained is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.
However, they do not receive any information that personally identifies users. Within the scope of using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA. Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
If the collected information has a personal reference, processing is carried out pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policies can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.com/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.7 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads offering to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine, in relation to the data of the advertising campaigns, how successful the individual advertising measures are. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of accrued advertising costs.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot, therefore, be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. Within the scope of using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, especially the setting of cookies for reading information on the used end device, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
Furthermore, you can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=en
Please note that certain functions of this website may not be usable or only usable to a limited extent if you have deactivated the use of cookies.
Google's privacy policies can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.com/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.8 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
For the use of Universal Event Tracking, a tag is embedded on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information thus collected to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the targeting and content of our offers more relevant to interests. The tags are never used for the personal identification of users.
All processing described above, especially the setting of cookies for reading information on the used end device, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, the use of retargeting technology will not occur during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Google Web Fonts
This site uses so-called Web Fonts provided by the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider's servers. Hereby, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support Web Fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/en/privacy/
Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications requiring consent. The "Cookie Consent Tool" is displayed to users upon page load in the form of an interactive user interface, on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user grants corresponding consent by ticking the box. This ensures that such cookies are only set on the user's respective end device if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our internet presence.
A further legal basis for the processing is Art. 6(1)(c) GDPR. As controllers, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded a data processing agreement (DPA) with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
13.1 The applicable data protection law grants you the following rights of the data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and – if relevant – additionally by the respective statutory retention period (e.g., commercial and tax retention periods).
When processing personal data based on express consent pursuant to Art. 6(1)(a) GDPR, the affected data is stored until you withdraw your consent.
If there are statutory retention periods for data processed within the scope of legal or quasi-legal obligations based on Art. 6(1)(b) GDPR, this data will be routinely deleted after the retention periods expire, provided that it is no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part in further storage.
When processing personal data based on Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing based on Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object under Art. 21(2) GDPR.
Unless otherwise stated in the other information of this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
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